Guide
Building the Business Case for Legal AI — A Guide for In-House Teams
Lessons from teams that turned interest into adoption — and impact.
Legal teams are being asked to move faster, scale smarter, and deliver more — without more headcount. Generative AI has the potential to help, but many teams are still struggling with where to start and how to get buy-in.
This guide walks through six steps legal teams can take to build internal momentum for AI adoption. It draws on lessons from teams at Repsol, HubSpot, ASML, Dentsu, and others — showing how legal leaders are testing new tools, aligning with business priorities, and collaborating across functions to bring AI into the work that matters most.
Legal teams are being asked to move faster, scale smarter, and deliver more — without more headcount. Generative AI has the potential to help, but many teams are still struggling with where to start and how to get buy-in.
This guide walks through six steps legal teams can take to build internal momentum for AI adoption. It draws on lessons from teams at Repsol, HubSpot, ASML, Dentsu, and others — showing how legal leaders are testing new tools, aligning with business priorities, and collaborating across functions to bring AI into the work that matters most.