:Harvey:'s First Brand Campaign

This week, Harvey launched our first-ever out of home advertising campaign. If you’re in New York, you might catch it on the streets or in the subway. If not, we’ve included a preview below. The creative is rooted in the brand foundation work our founders, Geist, and Shawn Farsai did last year. As we think about building a generational company, an aspirational brand is a cornerstone of that promise.

The campaign centers on our customers who believed in Harvey early. There’s also a challenge component: Harvey relies on people who are open and willing to change, so “you didn’t go to law school to push papers” reflects the aspiration to spend more time on your “why” and less on mundane work that won’t matter. And finally, there’s the promise–”Set a New Precedent,” emphasizing what Harvey makes possible.

Some photos of one of the ads as displayed in New York, are included below. Thank you to the Geist, Daybreak, and Shawn Farsai for leading the way—and to everyone at Harvey for building the company and the promise behind it: one that shortens the path to mastery for professionals everywhere.